Position Overview

The Director of Event Marketing supports the division Arts and Events and the division of Athletics through effective leadership of marketing teams in both divisions with the empowerment to plan, execute, and oversee marketing efforts to generate ticket revenue, monitor and improve return on investment of event advertisement plans, find areas of cross promotion between campus destination marketing units, and maximize brand exposure for Butler’s non academic revenue generating units.

The incumbent will also be responsible for coordinating destination marketing efforts with the University’s centralized marketing to ensure overall brand and strategy are being aligned with event marketing efforts. The Director of Event Marketing will report to the Vice President for Arts, Events, and Enterprise Management.

Responsibilities

• Development, execution, and oversight of event marketing plans and campaigns.
• Monitor and review existing reporting, including KPIs and ROAS to ensure alignment to overall departmental strategy and identify opportunities for improvement.
• Improved internal processes and project management.
• Cross divisional alignment on destination marketing efforts for an improved user experience.
• Management of show marketing budgets, as well as divisional brand marketing budgets.
• Assessment of current marketing and advertising spends with better alignment to the market and industry standard.
• Management of the events marketing team, providing leadership, direction, and assistance with execution of tasks.
• Creation and implantation of a brand strategy to align the work of the Butler Arts and Events Center against and ahead of its peers in the market and Midwest (Old National Center, Gainbridge Fieldhouse, Chicago Theater (Illinois), Aronoff Center (Ohio), The Ryman (Tennessee), the Fabulous Fox (Missouri))
• Develop and lead alignment and coordination between Ticketing, Programming, and Marketing departments to ensure high level efficiency of cross department operations.
• Identify and implement other key areas of improvement – email/text message nurturing, event surveys, etc.

Key Performance Metrics:

• Improved net event revenue realized through strategic and tactical advertising plans
• Greater community reach for free and discounted events through targeted campaigns and promotions
• Increased attendance at events from improved brand awareness
• Increased website and social media traffic and engagement through better awareness and improved strategy

Required Qualifications 

• Bachelors Degree in related field
• 10+ years experience in marketing, with an emphasis of experience in client management work
• Strong leadership skills with experience leading a diverse team
• Experience managing multiple clients/budgets simultaneously

Preferred Qualifications 

• Experience with the arts and athletics in the Indianapolis market
• Understanding of event marketing software, and experience with Ticketmaster CRM

BU Benefits and Perks

Please check out Butler’s Total Rewards website to learn more about our benefit offerings, which include:

• Paid Time Off and Holidays:
  • 28 days of paid time off (vacation and PTO days)
  • 8 Paid Holidays
  • Paid Winter Break between Christmas Eve and New Year’s Day
  • Paid Parental Leave (after 1 year of full-time employment)
• Health:
  • Comprehensive medical, dental, and vision plans including disability and life insurance programs
• Retirement:
  • 10% employer contribution after 1 year of full-time employment
• Tuition Assistance:
  • Remission of tuition for classes taken at Butler for employees, spouses, and dependent children.
    • Eligibility after 9 months of full-time employment
    • Employees & spouses- undergraduate/graduate degrees
    • Dependents (under age 26)- undergraduate degree
    • Covers tuition only
  • Tuition Exchange Program for Dependents
• Butler Facilities Access, Discounts and Perks:
  • Access to Butler’s on-site fitness facility and libraries for full-time staff and faculty
  • LinkedIn Learning Courses
  • Free premium subscription to the Calm App
  • Free subscription to the WSJ and NYT
  • Discount at the College Bookstore
  • Discount on select Athletic and Arts/Events Center Performances

About Butler

Butler University is a private, nationally recognized comprehensive university encompassing seven colleges: Arts, Business, Communication, Education, Liberal Arts & Sciences, Pharmacy & Health Sciences and Founder's College. Approximately 4,500 undergraduate and 1,000 graduate and doctoral students are enrolled at Butler, representing 46 states and 24 countries.

Join us at the crossroads of tradition & transformation. A career at Butler University means so much more than a job. Join the dedicated, innovative, and supportive community of faculty and staff that is moving Butler Beyond.

Butler University is an equal-opportunity employer.  We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.  We welcome applications from all individuals, regardless of age, gender, gender identity, sex, race, religion, color, disability, protected veteran status, sexual orientation, national origin, or any other legally protected category.