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Assistant Director of Recreation & Wellness, Fitness & Marketing

Apply now Job no: 493986
Work type: Staff Full-time
Location: Indianapolis
Categories: Health & Recreation

Butler University is an innovative collegiate university.  In the 2021 “Best Colleges” edition of U.S. News & World Report, it ranked Butler No. 1 overall among Midwest Schools.  Ranked No. 1 among the Midwest’s “Most Innovative Schools”. Ranked No. 1 among the Midwest for “Best Undergraduate Teaching”. Butler’s mission is to provide the highest quality of liberal and professional education and to integrate the liberal arts with professional education, by creating and fostering a stimulating intellectual community built upon interactive dialogue and inquiry among students, faculty, and staff.

In the Fall of 2018, Butler launched BUBeWell, the foundation for a transformative and holistic Butler experience.  Through BUBeWell, we foster a positive environment that helps the Butler community grow, learn, and the be the best version of themselves. As part of BUBeWell, the Office of Recreation & Wellness plays a major role in delivery of programs and services. 

Location: Indianapolis, Indiana is the hometown of Butler. Nicknamed the Crossroads of America and home to five professional sports teams, the Indianapolis Motor Speedway, a vibrant arts and culture scene, and many major businesses and corporations. Indianapolis welcomes all and a place that celebrates diverse cultures and shared histories through festivals, arts, and cultural events. Named by Condé Nast as “the most underrated food city in America,” we also claim the world’s largest single-day sporting event (Indianapolis 500) and North America’s top-rated airport for six years in a row. In addition to the Colts, Pacers, Fever, Indy Eleven, Indians, and Fuel, we are homebase for the NCAA and numerous collegiate and Olympic Sports organizations. From jazz to motorsports to the world’s fastest bicycle wheels, Kurt Vonnegut and John Green to Salesforce and Eli Lilly and Co., our spirited social, cultural, and business entrepreneurs form collaborative partnerships and move big ideas into action. Forbes (2017) named Indianapolis one of the best cities for young professionals. Business Insider (2018) ranked Indianapolis 10th among best cities for new college grads where jobs are abundant and housing is affordable. Campus is only five miles from downtown, so Bulldogs really get the best of both worlds: a close-knit community with easy access to all that Indianapolis has to offer.

Position Overview

Butler University is seeking an Assistant Director to help lead and support a growing and innovative Fitness program based on the BU|BeWell experience framework and lead marketing efforts for the Office of Recreation & Wellness and assist with efforts for the Department of Health & Recreation. This includes managing a part time marketing team, social media campaigns, print & digital assets, and provide overall strategy. The dynamic Fitness program includes personal training, group fitness, and virtual programs and resources. This position provides oversight of the HRC Fitness equipment, maintenance, purchases, develops and maintains faculty/staff relationships for the promotion and improvement of health & wellbeing. Direct Reports consist of approximately 35-part time and student employees. This position will strive to foster an inclusive environment that seeks to serve a diverse campus community through actively developing and implementing strategies and programs to engage under-represented populations. The position reports to the Asssociate Director of Fitness & Wellness.  

Primary Responsibilities (80%):

  • Advance BU|BeWell through programs and services that promote a holistic experience for participants
  • Implement diversity and inclusion initiatives into program areas
  • Conduct faculty/staff fitness assessments, HRC orientations and consultations for exercise prescription
  • Set policies and procedures, plan meetings, implement program changes, conduct evaluations and updates for the personal training staff
  • Coordinate trainer-client partnerships
  • Instruct the annual Personal Trainer In-House Certification Program (fall) and ACE Personal Training Exam Preparation Course (spring).
  • Design, implement and evaluate new specialty fitness floor programs as well as pre- established programs. Collaborate with entities on campus to design individualized presentations for students, faculty and staff.
  • Design, implement, maintain, and evaluate virtual programming and resources for the entire Butler community. 
  • Develop a faculty/staff outreach program to increase awareness of HRC faculty/staff offerings and educate employees about physical fitness including presentations at various departmental, organizational, individual, and campus-wide meetings and events.
  • Assist, as needed in the management of the group fitness staff and programs; assist, as needed in the maintenance of all fitness equipment including safety, repairs, new purchases, and industry standards.
  • Other duties as assigned.

Additional Responsibilities (20%)

  • Coordinate the Office of Recreation & Wellness marketing efforts including BUBeWell along with assisting with efforts for the Department of Health & Recreation
  • Develop and maintain overall strategy
  • Manage part time marketing staff
  • Plan, implement, monitor social media for all accounts under the Office of Recreation & Wellness
  • Manage print and digital assets
  • Develops a comprehensive package of marketing and promotional efforts.
  • Provide for effective customer service delivery, management of associated risks and liability, evaluation and development of programs, including monitoring and updating of policies and procedures.

Required Qualifications:

  • Bachelor’s Degree in related field required
  • Master’s Degree Preferred
  • Demonstrated commitment to diversity and inclusion through programming, training/workshops or mentoring.
  • 2-3 years of relevant work experience
  • Certified Personal Trainer required
  • American Red Cross 1st Aid & CPR certified required
  • Ability to work nights and weekends
  • Certified Wellness Professional Preferred
  • Ability to effectively work with multiple constituencies, organize and manage tasks

Application Materials:

  • Cover Letter
  • Resume
  • References

Butler University is an equal opportunity employer.  We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.  We welcome applications from all individuals, regardless of age, gender, gender identity, sex, race, religion, color, disability, protected veteran status, sexual orientation, national origin, or any other legally protected category.

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Butler University is committed to enhancing the diversity of the student body and our faculty and staff. In addition hiring decisions are made on the basis of an individual's qualifications, past experience, overall performance, and other employment-related criteria. Butler University provides equal opportunities for employment and advancement for all individuals, regardless of age, gender identity, sex, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category.