News Content Manager is a full-time staff position responsible for gathering, writing, editing, developing, and strategically sharing accurate and timely news content and information about Butler University to external and internal audiences. News Content Manager reports to the Director of Strategic Communications and works closely with Marketing and Communications colleagues to prepare written and digital content – including news releases, internal and external stories, FAQs, web communications, tip sheets – to deliver key messages to external and internal audiences.
The News Content Manager develops relationships with members of the regional, national, and international media, and regularly pitches University stories and faculty experts to them, as well as newsworthy University stories, while also responding to their requests for information. The News Content Manager interacts regularly with University deans, administrators, faculty, and students to research, gather, and develop written and digital content that advances and supports University goals and objects.
Duties and Responsibilities
- Research, prepare, write, and develop news releases, internal stories, videos, tip sheets, and other news content about the research, programs, initiatives, faculty, staff, and students at Butler University.
- Cultivate and build strong relationships with members of the media, locally, nationally, and internationally, and pitch faculty experts, as well University research stories, newsworthy stories, initiatives, programs, to members of the media.
- Assist in the development, maintenance, and operation of Butler’s News website.
- Advise deans, administrators, faculty, and staff on public relations, media relations, internal communications, and issues-management, including how to develop and earn news stories to reach external publics.
- Assist when needed on crisis communications and issues management.
Bachelor’s degree required. Preferred major or concentration: journalism, English, communications, or public relations.
At least three years of experience as a professional communicator in higher-education, agency, corporate, non-profit, or news media settings. Experience developing content for news and web communications, researching stories, and interviewing subjects. Must have significant writing experience, experience with web technologies and analytics and excellent oral and written communication skills. Experience working strategically and independently.
Most complex or difficult duties
1. Developing mutually beneficial relationships with members of the media and reaching out to them creatively and consistently in a manner that promotes the University’s best interests and demonstrates an understanding of the media’s needs and expectations.
2. Researching and uncovering the most compelling stories all around Butler’s campus. Determining the most appropriate way to analyze and present University news and information related to faculty, staff, students and the University in a way that is strategic, accurate, and newsworthy.
3. Counseling administrators, faculty, and staff on issues and how to develop and frame their messages for internal and external media.
Reports to and is supervised by the Director of Strategic Communications, who may assign him/her to develop specific digital content and writing assignments. The News Content Manager must be a self-motivated individual who functions independently. He or she must promote cooperation within Marketing and Communications in the preparation of news and digital content and with other divisional and University units. He or she must possess and demonstrate a sense of teamwork and handle staff interactions with honesty, sincerity, and integrity. He or she must be committed to professionalism, ethical behavior, and service excellence.
Most serious consequences that would result from errors by the News Content Manager
- Failing to verify questionable or unclear material related to news and web content leads to inaccurate reporting and destroys internal and external relationships that depend on trust and confidence in the News Content Manager’s abilities to develop accurate content and messages that help the University achieve its goals.
- Failing to exhibit a high degree of professionalism when interacting with members of the media and University community – understanding their expectations and deadlines – will result in poor relationships which will diminish the News Content Manager’s ability to perform up to standards.
- Failing to meet expectations of cooperation, collaboration, and professionalism when working on important group projects will prevent achievement of important media relations and communications goals and reduce confidence in the News Content Manager’s ability to contribute to meaningful University projects.
People, offices, or publics that the position deals with, contacts, or supervises
The News Content Manager works closely with Butler administrators, deans, and faculty in the development of news content and preparation of strategic messages. He or she interacts with and reaches out to members of the media when discussing potential stories, media opportunities and faculty experts at the university. Within the Marketing and Communications office, the News Content Manager works closely with the Director of Strategic Communications and with other members of the Marketing and Communications team.
Sensitive or confidential data with which the position must understand and work
The News Content Manager often is privy to confidential and sensitive information about the university, its personnel, and students. He or she must be trusted to keep this information in confidence when interacting with members of the media, and at times, other individuals on campus and in our office. Discretion is needed at all times.
Butler University is committed to enhancing the diversity of the student body and our faculty and staff. In addition hiring decisions are made on the basis of an individual's qualifications, past experience, overall performance, and other employment-related criteria. Butler University provides equal opportunities for employment and advancement for all individuals, regardless of age, gender, gender identity, sex, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category.